The latest Nielsen stats show that Australians spend more time on social networks than any other country. We’re spending nearly seven hours a month on sites such as Facebook, LinkedIn and Twitter, with the US and UK a distant second and third at just more than six hours. Nielsen reports that nearly 10 million Australians are now using social media.
Time Spent on Social Sites by Country, December 2009 | ||||
---|---|---|---|---|
Country | Unique Audience (000) | Time per Person (hh:mm:ss) | ||
United States | 142,052 | 6:09:13 | ||
Japan | 46,558 | 2:50:21 | ||
Brazil | 31,345 | 4:33:10 | ||
United Kingdom | 29,129 | 6:07:54 | ||
Germany | 28,057 | 4:11:45 | ||
France | 26,786 | 4:04:39 | ||
Spain | 19,456 | 5:30:55 | ||
Italy | 18,256 | 6:00:07 | ||
Australia | 9,895 | 6:52:28 | ||
Switzerland | 2,451 | 3:54:34 | ||
Source: The Nielsen Company, 2009 |